Going Green In The eCommerce Marketing World

June 26, 2008 · Filed Under Onlineauction.com, eBay, ecommerce · Comment 

We all share this huge rock we call earth. Billions of people inhabit it, and many of those are interested in working to keep it thriving. Going Green is one way that we all can help. Besides selling Green type products, those that create less of a carbon footprint is one way, but there are others.

The marketing of good serviceable used products, clothing, electronics, appliances, etc is a very good way to go Green. The marketing of these items reduces the amount of raw materials and energy to create them, but more than that it also reduces the transportation energy and warehousing needed to store the items.

Whether you sell these in an auction format, fixed price from one of the multiple venues or your own website, be sure to emphasize the importance of going Green and how purchasing your product can assist in saving global natural resources. You might even consider donating part of your selling price to one of the many legitimate charities working to improve the environment. Cause marketing is a very enticing draw to a significant segment of buyers. Sell your items and help the environment at the same time. It’s a win win situation!

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