OLA-Radio Premiere Is A Great Success

August 8, 2008 · Filed Under Internet Marketing, Onlineauction.com, ecommerce · Comment 

The premiere of OLA-Radio was a great success judging by the response of listeners. The chat board was full of users, and a number of questions were presented to guest Chris Fain, CEO of Onlineauction.com.

As Onlineauction.com gears up after the major relaunch of the site with new features and improved usability, members are ramping  up thier listings and promoting the site as the true online auction venue. Fain discussed the improvements to the site that have been made and what is planned for the future. Fain outlined plans for webinars and other educational events aimed at improving sell thru rates, as well as advertising concepts on google and other venues. Chris said he realizes that the site is not where it needs to be, but with the recent and planned improvements, the site would become the premiere online auction venue.

Members Leading the Way

Fain said that he and the executives of OLA are extemely proud of the huge support the members are showing to the site. He thanked all the members for their support and help in defining bugs in the new release. Our members have provided the input we needed to ensure the improvements we have made meet their needs Fain said.

Members have conducted several site promotion sales over the past few months, and continue to promote the site with advertising in various venues, blogs and other websites.

Future Programs

The OLA-Radio program will air every Thursday evening 9-10 PM ET on the internet from www,ola-radio.com as part of the eCommerce Marketing Radio Network. Future programs will feature staff members of OLA as well as internet marketing experts and of course users of the site. The program will focus on how to improve sales results, better listings and ways to market the site.

Hosts Dave White and Sparky will lead the discussions and feature special auctions and spotlight memebers.

What Listeners Said

Several members and listeners have already written blogs regarding the program. Scott Pooler, author of the Trading Assistant Journal  blog gives his take on the program and gives his insight on the site. OLA member Grouchow posted his comments on his blog as did member Callmemomo.

Glitches

While the program was a great success, it was not without glitches. About 10 minutes into the broadcast a power surge (severe thunderstorms were in the area) knocked the program off the internet for about 5 minutes. Dave & Sparky were able to get the program back up and the program continued without further problems.

 

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May 3rd ebay & Beyond Basics to Business Program To Feature OLA.com Rummage Sale

April 29, 2008 · Filed Under Internet Marketing · 1 Comment 

Many ecommerce merchants are constantly looking for new maketplaces to sell their products or services. One such site is Onlineauction.com, and over 275 (could be over 300 by now) of the sellers on the site have banded together to promote the relatively young auction venue. These sellers know that they, along with the sites owners MUST work together to draw buyers to the site. OLA has begun doing their part by launching TV ads on several cable channels including Comedy Central, Discovery Channel, Fox, The Speed Channel, The SciFi Channel, and VH1 that will run April 25th thru May 7th with a potential audience of 40,000,000 viewers.

The sellers for their part have begun a grassroots movement to promote the side thru what they are calling the Rummage Sale, running from May 1st thru May 7th. All items in the Rummage Sale will be in true auction format with starting prices no higher than $0.99. Those participating agree to list at least 10 items in a category that was created specifically for this event called what else??? Rummage Sale. All items in the sale must have some value according to one organizer whose user name is Callmemomo. No JUNK will be allowed. Sellers are promoting the event through emails, blogs, posters, ads in local newspapers and nearly any other way they can think of.

Chris Fain, CEO of Onlineauction.com said “Listing fees and final value fees are not necessary. All the money we need to run this site can be made by the monthly membership fees for sellers of just a flat $8.00 per month and the Verified Buyers fees which are just $4.00 per month. (Basic buyers can buy with no fee wtih some limitations) in an interview on this radio program. This concept is a good one in my mind. Why should sellers carry all the burden?

In any event, tune into our weekly live internet radio program ebay & Beyond: Basics to Business  Saturday May 3rd from 10 AM to Noon ET to hear all about the items available and possibly from some of the sellers.

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