OLA-Radio August 14, 2008
OLA-Radio August 14, 2008
This weeks program focuses on keywords for listings to ensure search engine optimization.
WSJ Article About Problems with eBay Spurs Large Response From Readers
An article published yesterday by the Wall Street Journal references Scot Wingo’s eBay Strategies blog as to some of the main concerns voiced by sellers on the eBay site. Scot Wingo is the CEO of Channeladvisor.com an ecommerce marketing solution provider, focused on increasing business using multi-channel marketing. Scot has indepth insight into the ecommerce marketing world and in his blog, highlights 4 main concerns for eBay sellers.
Tremendous Reader Response
The WSJ article focuses on the reasons eBay seems to be losing popularity amongst sellers and why the sellers are seeking addiitonal marketing venues. In response to the article readers comments are decidedly anti-eBay. When I reviewed the comments at 12 Noon today there appeared to be well over 40 comments, some long, some very short, but nearly all seemed to voice concern and displeasure with the direction the eBay site has taken in the past 12-18 months.
Related Story
In a related story, Randy Smythe author of MyBlogUtopia.com an ecommerce business blog, writes yesterday regarding the continuing decline in eBay sellers according to information published on the Seller Dome website and blog.
As sellers that no longer fit into the eBay business model seek other venues to market their products, sites such as Bidtopia.com, Onlineauction.com and others are seeing an influx of new members. The major hurdle that these other venues face is traffic, or rather the lack there of. As online marketing sites such as Onlineauction work hard to increase traffic, the users of the sites are demanding more be done to promote the sites. As website executives as well as members work hard to draw attention to these other venues I fully expect that we will see a new leader in the online auction format in the next year.
eBamazon?????
As eBay seems intent on creating a site to rival Amazon, ecommerce marketers are asking themselves “Does the ecommerce world really need another Amazon?” I really don’t know the answer to that question though I do believe that competition is a good thing.
I do know that when a business forgets it’s roots, and what made it strong, the mighty oak falters and falls.
Just food for thought!
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