Are Forum And Discussion Boards Really Needed?

February 10, 2009 · Filed Under Internet Marketing, ecommerce · 1 Comment 

Everyone Has One

While listening to the Brainstorming Bonanzle internet radio program last night an interesting discussion regarding the forums and discussions ensued. The focus of the discussion was how to improve the discussion or forum boards on Bonanzle. While a lot of great ideas were brought forth, it got me wondering if ecommerce sites really need them?

What Are The Boards For?

Before we can think about whether we need these discussion boards we need to understand what the intended results or purpose will be. Some sites have created the discussion boards for the exchange of ideas among users. While I agree with this concept, I wonder how many users of a site actually participate on the boards, and if users really do share valuable ideas? My personal experience has been that a small percentage of the sites users actually particpate on these boards. My guess is less than 5% of registered users actually participate on most site discussion boards on any sort of regualr basis.

A Place To Complain

While I admit wholeheartedly that the prospect of a place to share ideas and strategies would be most useful, the sad truth is that a significant portion of the forum or discussion boards I have looked into are merely a venue for users to complain. Whether it is to complain about the site or other users, this situation is rampant across the internet. The problem is that these comments are seen internet wide, not just by the users of the forums. The majority of these discussion or forums are indexed by search engines and these comments viewable by anyone.

While I truly believe in there being a place for open honest discussion the truth is that is not happening. When discussion boards allow unrestricted access  without moderation they very very frequently become a free for all. Forums are in my opinion NOT the correct venue to voice complaints about a site. There are customer support channels to do this. Call the company, email them, write snail mail, or just leave the site. What I really don’t understand is the person that posts the same complaint day in and day out! If they are that unhappy with a site they should simply LEAVE.  

Moderated Boards

Some ecommerce sites discussion boards are moderated. Some by staff, some by volunteers. This often leads to complaints of censorship. While I don’t like censorship any more than the next person, it occurs to me that the site owners have EVERY RIGHT to protect themselves. I moderate my chat boards for my radio program, why should discussion forums be any different?

Do Site Owners Really Need Forums? 

I believe that if regulated correctly there is a very significant benefit to these boards, yet if unregualted or unmoderated they lose much of their usefulness.

Tags: , , , , , , , , ,