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eBay To Offer Sellers AdCommerce To Promote Their Own Listings?????
What is eBay Thinking?
Today eBay announced their newly planned eBay AdCommerce program for German and US sites. Their plan as outlined in the announcement will allow eBay sellers the opportunity to bid on the reported 4 billion keywords in their database. Based on how MUCH sellers are willing to pay per click will determine whether your ad will appear at the bottom of the search page.
eBay Has Been Selling Advertising For Years
eBay has been selling advertising on search pages for years. This has caused significant concern amongst sellers for the entire time. Now eBay is apparently telling sellers that paying for listings is not enough to get attention to their listings. Now in order to be visible eBay wants sellers to pay more money to attract more buyers. According to the announcement from Caroline Malifaud of eBay’s advertising team, these ads will be text type with a small logo and can only link to specific items or eBay Stores. Here is the link to the AdCommerce Info Page.
Why would eBay sell advertising to 3rd party companies linking to competing websites drawing buyers away from sellers listing and not allow sellers to create ad campaigns to their own websites? It would seem that eBay’s links policy is for everybody else but eBay itself.
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10 Responses to “eBay To Offer Sellers AdCommerce To Promote Their Own Listings?????”
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So now, if I’ve read this correctly, eBay users are going to have to do their own advertising (or worse, BID for advertising spots on eBay) in addition to the high fees they already pay? Like a real B&M store? Very Cool… because that means that the users at OLA.com are already ahead of the game!!!
So is every other site who submits to Googleplex, and has half way decent SEO… Ebay doesn’t have the corner on the keywords. http://www.alsoshop.com is already getting good google placement. And only a low cost sales fee too.
Just another way for eBay to force out the smaller sellers, the ones that MADE their site. The saavy sellers have now chosen onlineauction.com. For 8.00 a month you can list all you want with no final value fees… how can you beat that?? And, the saavy BUYERS can find a good deal on at OLA on those hard-to-find, collectible and unique items that eBay USED to be famous for.
My understanding is that this is just additional advertising that can be done it has nothing to do with basic google search that will remain. This will promote the larger sellers but hopefully the buyers will take time to search the site for other items.
@Lorraine
You are partially correct. Basic google indexing of the eBay site has dropped over the past couple of weeks by nearly 66%. As google rankings drop ebay sellers are getting less exposure.
Please see this blog to review actual numbers
http://colderice.wordpress.com/2008/09/24/yo-ebay-where-is-the-google-juicy-juice-baby/
One has to wonder which sellers will be able to afford the bidding on keywords.
OMG are they joking? As if the latest round of fee increases, booting small sellers, best? match search results weren’t enough to alienate their core user base, they want the sellers to what? Give them more to line their pockets (or should I say their investor’s) with.
Maybe, just maybe, this will be the straw that breaks the camel’s back for any reputable seller looking to sell a unique item or fine antique. I guess it may finally come to pass that this will truly be the demise of Greedbay as the other alternative sites come forth with a realistic approach to e-commerce for all. I foound that site in OnlineAuction.com back in 2004! A great site with even greater promise once everyone wakes up and smells the coffee!
eBay doesn’t want the small sellers (like I was), but OnlineAuction.com does. My fellow sellers and I will help build this site into the next auction giant. And OLA won’t forget who put it on the map - as eBay so obviously did.
From what I read .. It was for People who had stores to get more Viewers to the store .
You bid per click like google.
The more you bid for click the more up in status you get. The higher the status the more advertising you get.
@Pulp Fiction
AdCommerce is for ANY seller that has the money to bid on the keywords. In my opinion sellers must be able to link to their own websites rather than just eBay sites. Why are other advertisers such as Yahoo and MSN allowed to place ads leading off eBay and not eBay sellers? eBay says buyers do not want to be sent to an off eBay site yet eBay has been placing these off eBay ads for others for years.
This plan failed several years ago and will fail again. Only the top 2 or 3 % of sellers will be able to compete in this program which will lead to domination of the category.
As a current ebay seller this just ads the continued bad decisions by the new ebay management. One good thing is that there are a number of good sites providing free ebay auction advertising and free ebay store advertising just like the one I use at http://www.storepromoter.info.
Go ahead and list your items there and find out for yourself. It drives traffic and ads to your google search placement!