eBay To Offer Sellers AdCommerce To Promote Their Own Listings?????

September 24, 2008 · Filed Under Internet Marketing, News, eBay, ecommerce · 10 Comments 

What is eBay Thinking?

Today eBay announced their newly planned eBay AdCommerce program for German and US sites. Their plan as outlined in the announcement will allow eBay sellers the opportunity to bid on the reported 4 billion keywords in their database. Based on how MUCH sellers are willing to pay per click will determine whether your ad will appear at the bottom of the search page.

eBay Has Been Selling Advertising For Years

eBay has been selling advertising on search pages for years. This has caused significant concern amongst sellers for the entire time. Now eBay is apparently telling sellers that paying for listings is not enough to get attention to their listings. Now in order to be visible eBay wants sellers to pay more money to attract more buyers. According to the announcement from Caroline Malifaud of eBay’s advertising team, these ads will be text type with a small logo and can only link to specific items or eBay Stores. Here is the link to the AdCommerce Info Page.

Why would eBay sell advertising to 3rd party companies linking to competing websites drawing buyers away from sellers listing and not allow sellers to create ad campaigns to their own websites? It would seem that eBay’s links policy is for everybody else but eBay itself.

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