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eBay Dodges L’Oreal’s Punch But Braces For Round Two From Tiffany
Belgian Court Clears eBay
The Belgian Court yesterday dismissed all charges filed by L’Oreal alleging eBay allowed the sale of counterfeit L’Oreal products on the eBay site. While this appears to be the second cout case in recent weeks that has been adjudicated in eBay’s favor, both L’Oreal and now Tiffany’s have announced they will appeal the rulings.
Continuing to Nibble Away at the 800 lbs Gorilla
eBay has been facing several legal attacks over the past several years, and though none of these battles seems to have crippled the online giant legally or financially, certainly they have spent a significant amount of money defending themselves. While some legal action is considered normal with a company the size of eBay, one has to wonder how long they can continue to wage the battle over the sale of counterfeit items.
Who is Really The Criminal
In my mind the sellers offering counterfeit items for sale are the criminals. If Tiffany and L’Oreal can prove that counterfeit items are being sold, why do they not prosecute the sellers? Even if eBay removed the suspected counterfeit items, these sellers would simply move to another venue. It is up to the owners of the trademark to prosecute the sellers.
Auction Floor Announces Full Integration With OnlineAuction.com
eBay Appears to Continue to Move Away From Auctions
As eBay continues on what many consider to the be a move away from auctions both in the online and live format, many live auctioneers were left looking for a venue to integrate into their auctions so they could include online bidders. eBay announced in April that it would discontinue it’s live auctions.
Since 2006 eBay has been putting emphasis on fixed price selling and making changes to the site that seem to disadvantage auction sellers. According to eBay, buyers are looking for quicker transactions.
Auction Floor and Onlineauction Take On The Task
AuctionFloor.com issued the following press release today:
NEW YORK, N.Y. August 11th, 2008 — Auction Floor, Inc. (Other OTC:AFLO.PK - News) (Frankfurt:ZUI.F - News), a leading web-based technology provider to the auction industry, today announced that has entered into a services agreement with OnlineAuction.com, a fast-growing online auction site operating on the Internet. The Company, through its Auction Manager system, will enable a growing number of auctioneers and online sellers to rapidly upload their item listings for viewing on the OnlineAuction.com website, while powering OnlineAuction.com with the technology to introduce live auction bidding across its platform for online sellers and traditional auctioneers.
OnlineAuction.com (www.onlineauction.com) has over 16 million items listed, making it one of the world’s largest marketplaces for online auctions. “In the aftermath of the decision by eBay to withdraw from the live auction market segment (www.news.com/8301-10784_3-9919800-7.html) OnlineAuction.com is positioned to offer a terrific alternative at lower cost for both online sellers and traditional auctioneers” said OnlineAuction.com CEO Chris Fain.
“The opportunity for Auction Floor to integrate its trading platform with OnlineAuction.com, will enable our network of sellers to reach an active and growing audience of buyers. OnlineAuction.com has a highly experienced team in auction e-commerce, web marketing and a well timed value proposition for buyers and sellers.” noted Lou Sagar, CEO of Auction Floor
The Company’s AuctionManager, a proprietary auction management software solution, enables auction houses, consignors, and sellers to centralize their management for auction events from a single platform. The Company is marketing its network and product offering through multi-channel promotions, including print and web-based advertising. Please visit the Company’s website at www.auctionfloor.com.
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